tag:blogger.com,1999:blog-38880706895000636222024-03-04T21:56:34.633-08:00ChefQuantToday, running a successful restaurant requires intense data analysis and statistical modeling. Yes, modeling your own data, not make-believe industry data! Sid Somhttp://www.blogger.com/profile/06937281382423847640noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-3888070689500063622.post-6711699212672537642019-06-02T19:54:00.001-07:002019-07-07T10:32:58.768-07:00Before Opening a New Restaurant, Read This Book!!<div dir="ltr" style="text-align: left;" trbidi="on">
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<b style="color: red;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: blue;"><u>Reader's Review</u></span></span></span></b><br />
<span style="color: red; font-family: "trebuchet ms" , sans-serif;"><span style="background-color: white; color: #1f497d;"><b>I just finished reading the book and I just wanted to let you know that I really enjoyed it. I love the approach you took with it. You were able to give all that amazing info and analysis but by telling the story you did it in a way that is easy reading and very compelling. There’s a lot of valuable info packed in here that anyone who has an interest in restaurants needs to be aware of. I was hoping for a different ending but I’ll get over it. Well done Sid and I hope ChefQuant takes off!</b></span></span></div>
<div style="text-align: center;">
<span style="color: red; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><b><a href="https://payhip.com/b/fm7l" target="_blank">Link to the Book</a></b></span><br />
<b style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: x-large;"><u>homequant@gmail.com</u></span></b></div>
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<b style="font-family: "trebuchet ms", sans-serif;"><a href="mailto:Chefquant@gmail.com" style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: x-large;">ChefQuant is a division of Homequant, Inc.</span></a></b><br />
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Sid Somhttp://www.blogger.com/profile/06937281382423847640noreply@blogger.com0tag:blogger.com,1999:blog-3888070689500063622.post-59021685037565190942018-10-18T08:16:00.001-07:002018-10-18T08:16:31.678-07:00If You are Trying to Learn Data Survey, Analysis and Modeling, Read This Book!!<div dir="ltr" style="text-align: left;" trbidi="on">
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<b style="color: red;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: blue;"><u>Reader's Review</u></span></span></span></b><br />
<span style="color: red; font-family: "trebuchet ms" , sans-serif;"><span style="background-color: white; color: #1f497d;"><b>I just finished reading the book and I just wanted to let you know that I really enjoyed it. I love the approach you took with it. You were able to give all that amazing info and analysis but by telling the story you did it in a way that is easy reading and very compelling. There’s a lot of valuable info packed in here that anyone who has an interest in restaurants needs to be aware of. I was hoping for a different ending but I’ll get over it. Well done Sid and I hope ChefQuant takes off!</b></span></span></div>
<div style="text-align: center;">
<span style="color: red; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><b><a href="https://payhip.com/b/fm7l" target="_blank">Link to the Book</a></b></span><br />
<b style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: x-large;"><u>homequant@gmail.com</u></span></b></div>
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<b style="font-family: "trebuchet ms", sans-serif;"><a href="mailto:Chefquant@gmail.com" style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: x-large;">ChefQuant is a division of Homequant, Inc.</span></a></b><br />
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Sid Somhttp://www.blogger.com/profile/06937281382423847640noreply@blogger.com0tag:blogger.com,1999:blog-3888070689500063622.post-18905609097506100512018-07-26T08:39:00.000-07:002018-09-10T13:39:24.338-07:00Step-by-Step Guide to Successfully Starting and Running a Restaurant <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: blue; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><b><u>chefquant@gmail.com</u></b></span></div>
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<span style="color: red; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><b><a href="https://payhip.com/b/fm7l" target="_blank">Link to the Book </a></b></span><br />
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<b style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: large;"><a href="http://blog.homequant.com/2018/07/restaurant-data-analytics-and-modeling.html" target="_blank">ChefQuant Offers Restaurant Data Analytics & Modeling Service</a></span></b><br />
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Sid Somhttp://www.blogger.com/profile/06937281382423847640noreply@blogger.com0tag:blogger.com,1999:blog-3888070689500063622.post-15915918301232893212018-05-30T12:59:00.000-07:002018-09-10T13:40:56.845-07:00If You are Trying to Learn Data Analysis and Modeling, Read This Book!!<div dir="ltr" style="text-align: left;" trbidi="on">
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<b style="color: red;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: blue;"><u>Reader's Review</u></span></span></span></b><br />
<span style="color: red; font-family: "trebuchet ms" , sans-serif;"><span style="background-color: white; color: #1f497d;"><b>I just finished reading the book and I just wanted to let you know that I really enjoyed it. I love the approach you took with it. You were able to give all that amazing info and analysis but by telling the story you did it in a way that is easy reading and very compelling. There’s a lot of valuable info packed in here that anyone who has an interest in restaurants needs to be aware of. I was hoping for a different ending but I’ll get over it. Well done Sid and I hope ChefQuant takes off!</b></span></span></div>
<div style="text-align: center;">
<span style="color: red; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><br /></span>
<span style="color: red; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><b><a href="https://payhip.com/b/fm7l" target="_blank">Link to the Book</a></b></span><br />
<span style="color: red; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><br /></span>
<b style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: x-large;"><u>homequant@gmail.com</u></span></b></div>
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<b style="font-family: "trebuchet ms", sans-serif;"><a href="mailto:Chefquant@gmail.com" style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: x-large;">ChefQuant is a division of Homequant, Inc.</span></a></b><br />
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Sid Somhttp://www.blogger.com/profile/06937281382423847640noreply@blogger.com0tag:blogger.com,1999:blog-3888070689500063622.post-78523930818816000142018-03-18T11:44:00.000-07:002018-09-10T13:44:00.330-07:00Hi Chefs - Use Culinary Data Research to Expand Your Market Share <div dir="ltr" style="text-align: left;" trbidi="on">
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<b style="color: red;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: blue;"><u>Reader's Review</u></span></span></span></b><br />
<span style="color: red; font-family: "trebuchet ms" , sans-serif;"><span style="background-color: white; color: #1f497d;"><b>I just finished reading the book and I just wanted to let you know that I really enjoyed it. I love the approach you took with it. You were able to give all that amazing info and analysis but by telling the story you did it in a way that is easy reading and very compelling. There’s a lot of valuable info packed in here that anyone who has an interest in restaurants needs to be aware of. I was hoping for a different ending but I’ll get over it. Well done Sid and I hope ChefQuant takes off!</b></span></span></div>
<div style="text-align: center;">
<span style="color: red; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><b><a href="https://payhip.com/b/fm7l" target="_blank">Link to the Book</a></b></span></div>
<div style="text-align: center;">
<b style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: x-large;"><u>homequant@gmail.com</u></span></b><br />
<b style="font-family: "trebuchet ms", sans-serif;"><a href="mailto:Chefquant@gmail.com" style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: x-large;">ChefQuant is a division of Homequant, Inc.</span></a></b><br />
<b style="font-family: "trebuchet ms", sans-serif;"><a href="mailto:Chefquant@gmail.com" style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: x-large;"><u><br /></u></span></a></b></div>
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Sid Somhttp://www.blogger.com/profile/06937281382423847640noreply@blogger.com0tag:blogger.com,1999:blog-3888070689500063622.post-75953087287097206842018-01-17T07:44:00.000-08:002018-05-27T19:21:51.585-07:00Step-by-Step Guide to Successfully Starting and Running a Restaurant <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: blue; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><b><u>chefquant@gmail.com</u></b></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><b><a href="https://www.amazon.com/ChefQuant-Practical-Analysis-Restaurant-Executive/dp/1520108222/ref=sr_1_2?ie=UTF8&qid=1516204183&sr=8-2&keywords=sid+som%27s+books" target="_blank">Link to the Book (Kindle or Paperback) on Amazon</a></b></span><br />
<b style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: x-large;"><u><br /></u><a href="http://blog.homequant.com/2018/04/restaurant-data-analytics-modeling.html" target="_blank">ChefQuant Offers Restaurant Data Analytics & Modeling Service</a></span></b><br />
<b style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: large;"><a href="mailto:Chefquant@gmail.com"><u><br /></u></a></span></b>
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<b style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: large;"><a href="mailto:Chefquant@gmail.com"><u><b><span style="color: blue; font-size: large;"></span></b></u></a><u><b><span style="color: blue; font-size: large;"><a href="mailto:Chefquant@gmail.com"><u>Our LinkedIn Followers may Request Complimentary PDF Copy of the Book on 5-28-2018</u></a></span></b></u></span></b></div>
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Sid Somhttp://www.blogger.com/profile/06937281382423847640noreply@blogger.com0tag:blogger.com,1999:blog-3888070689500063622.post-6584014957757788482017-12-18T13:42:00.001-08:002018-04-18T10:54:43.282-07:00Before You Open A New Restaurant, Read This Book!!<div dir="ltr" style="text-align: left;" trbidi="on">
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<b style="color: red;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: blue;"><u>Reader's Review</u></span></span></span></b><br />
<span style="color: red; font-family: "trebuchet ms" , sans-serif;"><span style="background-color: white; color: #1f497d; font-size: large;"><b>"I just finished reading the book and I just wanted to let you know that I really enjoyed it. I love the approach you took with it. You were able to give all that amazing info and analysis but by telling the story you did it in a way that is easy reading and very compelling. There’s a lot of valuable info packed in here that anyone who has an interest in restaurants needs to be aware of. I was hoping for a different ending but I’ll get over it. Well done Sid and I hope ChefQuant takes off!"</b></span></span></div>
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<span style="color: red; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><b><a href="https://www.amazon.com/s/ref=sr_nr_p_85_0?fst=as%3Aoff&rh=i%3Aaps%2Ck%3AChefquant+book%2Cp_85%3A2470955011&keywords=Chefquant+book&ie=UTF8&qid=1481297687&rnid=2470954011" target="_blank">Link to the Book on Amazon</a></b></span><br />
<span style="color: red; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><br /></span>
<span style="color: red; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><a href="http://blog.homequant.com/2018/04/restaurant-data-analytics-modeling.html" target="_blank"><b><span style="color: blue;">ChefQuant Offers Restaurant Data Analytics & Modeling Service</span></b></a></span></div>
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<b style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: x-large;"><a href="mailto:Chefquant@gmail.com"><u>Our LinkedIn Chefs and Restaurant Owners/Managers may request Complimentary PDF copy of the book!</u></a></span></b><br />
<b style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: x-large;"><a href="mailto:Chefquant@gmail.com"><br /></a></span></b>
<b style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: x-large;"><a href="mailto:Chefquant@gmail.com">Chefquant@gmail.com</a></span></b><br />
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Sid Somhttp://www.blogger.com/profile/06937281382423847640noreply@blogger.com0tag:blogger.com,1999:blog-3888070689500063622.post-5955604876058886872017-07-31T14:09:00.002-07:002018-04-18T10:35:36.594-07:00Before You Open A New Restaurant, Read This Book!!<div dir="ltr" style="text-align: left;" trbidi="on">
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<b style="color: red;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: blue;"><u>Reader's Review</u></span></span></span></b><br />
<span style="color: red; font-family: "trebuchet ms" , sans-serif;"><span style="background-color: white; color: #1f497d;"><b>I just finished reading the book and I just wanted to let you know that I really enjoyed it. I love the approach you took with it. You were able to give all that amazing info and analysis but by telling the story you did it in a way that is easy reading and very compelling. There’s a lot of valuable info packed in here that anyone who has an interest in restaurants needs to be aware of. I was hoping for a different ending but I’ll get over it. Well done Sid and I hope ChefQuant takes off!</b></span></span></div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<span style="color: red; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><b><a href="https://www.amazon.com/s/ref=sr_nr_p_85_0?fst=as%3Aoff&rh=i%3Aaps%2Ck%3AChefquant+book%2Cp_85%3A2470955011&keywords=Chefquant+book&ie=UTF8&qid=1481297687&rnid=2470954011" target="_blank">Link to the Book on Amazon</a></b></span></div>
<div style="text-align: center;">
<b style="font-family: "trebuchet ms", sans-serif;"><br /></b>
<b style="font-family: "trebuchet ms", sans-serif;"><a href="mailto:Chefquant@gmail.com" style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: x-large;">Chefquant@gmail.com</span></a></b><br />
<b style="font-family: "trebuchet ms", sans-serif;"><a href="mailto:Chefquant@gmail.com" style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: x-large;"><br /></span></a></b></div>
<div style="text-align: center;">
<b style="font-family: "trebuchet ms", sans-serif;"><a href="http://blog.homequant.com/2018/04/restaurant-data-analytics-modeling.html" target="_blank"><span style="font-size: x-large;">ChefQuant Offers Restaurant Data Analytics & Modeling Service</span></a></b><br />
<br /></div>
</div>
Sid Somhttp://www.blogger.com/profile/06937281382423847640noreply@blogger.com0tag:blogger.com,1999:blog-3888070689500063622.post-684918900507511032016-10-06T16:00:00.001-07:002018-03-18T11:36:19.929-07:00Hi Chefs - Use Culinary Data Science to Optimize Your Recipes and Menus <div dir="ltr" style="text-align: left;" trbidi="on">
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<b style="color: red;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: blue;"><u>Reader's Review</u></span></span></span></b><br />
<span style="color: red; font-family: "trebuchet ms" , sans-serif;"><span style="background-color: white; color: #1f497d;"><b>I just finished reading the book and I just wanted to let you know that I really enjoyed it. I love the approach you took with it. You were able to give all that amazing info and analysis but by telling the story you did it in a way that is easy reading and very compelling. There’s a lot of valuable info packed in here that anyone who has an interest in restaurants needs to be aware of. I was hoping for a different ending but I’ll get over it. Well done Sid and I hope ChefQuant takes off!</b></span></span></div>
<br />
<span style="color: red; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><b><a href="https://www.amazon.com/s/ref=sr_nr_p_85_0?fst=as%3Aoff&rh=i%3Aaps%2Ck%3AChefquant+book%2Cp_85%3A2470955011&keywords=Chefquant+book&ie=UTF8&qid=1481297687&rnid=2470954011" target="_blank">Link to the Book on Amazon</a></b></span><br />
<span style="color: red; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><br /></span>
<span style="color: red; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><b style="color: black; font-size: medium;"><span style="color: red; font-size: x-large;"><a href="mailto:Chefquant@gmail.com"><u>Our LinkedIn Chefs and Restaurant Owners/Managers may request Complimentary PDF copy of the book!</u></a></span></b></span>
<b style="font-family: "trebuchet ms", sans-serif;"><br /></b>
<b style="font-family: "trebuchet ms", sans-serif;"><a href="mailto:Chefquant@gmail.com" style="font-family: "trebuchet ms", sans-serif;"><span style="color: red; font-size: x-large;"><u>Chefquant@gmail.com</u></span></a></b><br />
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Sid Somhttp://www.blogger.com/profile/06937281382423847640noreply@blogger.com0tag:blogger.com,1999:blog-3888070689500063622.post-40437270078409400222016-10-03T11:31:00.001-07:002017-02-04T13:42:39.714-08:00Announcing ChefQuant – A Practical Guide to Data Analysis for Restaurant Owners and Chefs<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: large;"><u><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: blue;"><span style="color: black;">Press Release</span> </span></span></u></span></h1>
<span style="color: blue;"><b><span style="font-size: small;"><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.prlog.org/12591504-announcing-chefquant-practical-guide-to-data-analysis-for-restaurant-owners-and-chefs.html">https://www.prlog.org/12591504-announcing-chefquant-practical-guide-to-data-analysis-for-restaurant-owners-and-chefs.html</a></span></span></b></span><br />
<span style="font-size: small;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span>
<b><span style="font-size: small;"><span style="font-family: "trebuchet ms" , sans-serif;">ORLANDO, Fla. - Oct. 3, 2016 - <i><a href="https://www.prlog.org/" style="text-decoration: none;">PRLog</a></i>
-- Sid Som, the author of popular info sites like HomeQuant, Homeyada, TownAnalyst and SkylineValue, is pleased to announce the availability of his
newest e-book/paperback, ChefQuant, on Amazon.com. It's a practical guide to data
analysis and modeling for restaurant owners, managers and chefs.<br /><br />This
book will teach the readers the issues and techniques that are rarely
found in textbooks and courses offered by professional institutions. It
covers such hands-on chapters as location planning, demographic
analysis, menu planning, pairing wines, sales analysis and rewards
promotion, profitability analysis, seasonality to year-round
business, alternative capital planning and real estate strategies,
re-steadying business plans, etc. to help make more informed decisions.
While this book is intended for restaurant owners and executive chefs,
it could be very useful for anyone planning to start a non-dining retail
business as well. People starting out as general financial and
statistical analysts could make use of it as a primer, while business
and economics professors can recommend it for the case studies.<br /><br />While
some restaurant review sites have gained tremendous popularity amongst
consumers and media folks, they do not necessarily help the restaurant
owners in making any meaningful operational or strategic decisions as
those surveys do not constitute scientific polling, thus the underlying
atomic data are generally unsuitable for any consequential statistical
analysis or econometric modeling. Additionally, such surveys are usually
few and far between for the smaller outfits and start-ups.<br /><br />The
primary objective of this book is to educate the owners and managers of
independent restaurants as to how to apply a set of easy to use yet
highly scientific methods to analyze and model the right type and amount
of data. Given the highly diverse nature of restaurants and the general
ease of data collection on their part, this book therefore focuses more
on analyzing and modeling data and forecasting outcomes than on
standard data collection methods, with the exception of specialized
events like demographics, location and seasonality.<br /><br />Data
collection is generally a simpler process for restaurants than many
other types of businesses. Each time the cash register rings, an atomic
sales data is created. Of course, sales data alone does not provide a
sound basis for technical analysis. They have to be properly
complemented with the satisfaction data. A few straight forward survey
questions immediately following the sales provide the feedback loop
leading to enormously powerful and minable technical data. Then, by
meaningfully connecting and mining the combined sales and satisfaction
data, independent establishments may arm themselves with the knowledge
that is utterly germane to informed and intelligent decisions.<br /><br />Instead
of writing the book in the form of a traditional text book, the author
used a storyline to communicate with the readers, thus making it a fun
experience as a whole, rather than forcing them into a black box and
asking them to figure things out.To make the experience even
more palatable, all mathematical equations and formulas have been
steered clear of. While this is not a science fiction, this book
additionally proves that science and fiction could be seamlessly married
for maximum synergy.</span></span></b><br />
<br />
<b><a href="http://chefquant.blogspot.com/2016/10/chefquant-practical-guide-to-data.html" rel="nofollow" target="_blank"></a></b></div>
Sid Somhttp://www.blogger.com/profile/06937281382423847640noreply@blogger.com0tag:blogger.com,1999:blog-3888070689500063622.post-13514989095803215452016-10-01T17:32:00.002-07:002017-03-15T06:41:56.655-07:00ChefQuant - A Practical Guide to Data Analysis for Restaurant Owners, Managers & Chefs<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: blue; font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><b style="font-family: 'Trebuchet MS', sans-serif;"><i>Read it for the science. Read it for the fiction. Worth it, either way.</i></b></span><br />
<b style="color: blue; font-family: 'trebuchet ms', sans-serif; font-size: xx-large;"><u><span style="color: blue; font-family: "trebuchet ms" , sans-serif;"><a href="https://www.amazon.com/s/ref=sr_nr_p_85_0?fst=as%3Aoff&rh=i%3Aaps%2Ck%3AChefquant+book%2Cp_85%3A2470955011&keywords=Chefquant+book&ie=UTF8&qid=1481297687&rnid=2470954011" target="_blank">Link to the Book on Amazon</a></span></u></b><br />
<b style="color: blue; font-family: 'trebuchet ms', sans-serif; font-size: x-large;"><u><br /></u></b>
<b style="color: blue; font-family: 'trebuchet ms', sans-serif; font-size: x-large;"><u>Available in Both: Kindle/Device and Paperback</u> <span style="background-color: cyan;">(Search: Chefquant Book)</span></b></div>
<div style="text-align: left;">
<b style="color: red;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: blue;"><u><br /></u></span></span></span></b>
<b style="color: red;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: blue;"><u>Reader's Review</u></span></span></span></b><br />
<span style="color: red; font-family: "trebuchet ms" , sans-serif;"><span style="background-color: white; font-size: large;"><b>I just finished reading the book and I just wanted to let you know that I really enjoyed it. I love the approach you took with it. You were able to give all that amazing info and analysis but by telling the story you did it in a way that is easy reading and very compelling. There’s a lot of valuable info packed in here that anyone who has an interest in restaurants needs to be aware of. I was hoping for a different ending but I’ll get over it. Well done Sid and I hope ChefQuant takes off!</b></span></span><br />
<span style="color: red;"><span style="background-color: white; color: #1f497d; font-family: "calibri" , sans-serif; font-size: 14.6667px;"><br /></span></span></div>
<span style="color: blue;"><b><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><u>Free Reading</u>:</span></span></b></span><br />
<span style="color: blue;"><b><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://chefquant.blogspot.com/2016/07/modeling-market-survey-data-to-plan.html" target="_blank">Chapter 1</a> </span></span></b></span><br />
<b><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://chefquant.blogspot.com/2016/07/modeling-internal-customer-survey-data.html" target="_blank">Chapter 2</a></span></span></b><br />
<div style="text-align: center;">
<span style="font-family: "trebuchet ms" , sans-serif; font-size: x-large;"><b><a href="mailto:Chefquant@gmail.com">Chefquant@gmail.com</a></b></span></div>
<br /></div>
Sid Somhttp://www.blogger.com/profile/06937281382423847640noreply@blogger.com0tag:blogger.com,1999:blog-3888070689500063622.post-85221219307693578392016-08-01T06:29:00.001-07:002016-10-14T18:04:58.030-07:00Press Release: Launching ChefQuant – A Restaurant-level Data Analytics and Quantitative Solutions Marketplace<div dir="ltr" style="text-align: left;" trbidi="on">
<b><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: red;">PRESS RELEASE</span> </span></span></b><br />
<b><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://prlog.org/12576600">http://prlog.org/12576600</a></span></span></b><br />
<br />
<span style="font-family: "trebuchet ms" , sans-serif;"><b>ORLANDO, Fla.</b> - <b>July 31, 2016</b> - <i><a href="https://www.prlog.org/" style="text-decoration: none;">PRLog</a></i>
-- Sid Som, owner and publisher of prominent data analytics sites like
Homequant, TownAnalyst and LocValu, is pleased to announce the launch of
ChefQuant, an online data analytics and quantitative solutions
marketplace for restaurant owners, managers and chefs. Unlike trade
organizations that focus on macro industry trends and generic industry
solutions, ChefQuant will offer custom solutions to individual
restaurants, effectively mining and modeling their internal and external
customer survey data. <b>A t<span style="font-family: "trebuchet ms" , sans-serif;">rend-setting book</span> </b></span><span style="font-family: "trebuchet ms" , sans-serif;"><b><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">'ChefQuant - A Practical Guide to Data Analysis and Modeling for Restaurant Owners, Managers and Executive Chefs'</span></span> spearheads the launch.</b><br /><br />While the
vast majority of non-chain restaurants have access to their customer
data, they do not necessarily possess sound know-how to explore and mine
their own data reservoir. Sid contends each restaurant has its own
unique micro market, often significantly bucking its (macro) industry
trends and nuances. A restaurant's data reservoir is therefore its own
internal goldmine with hidden answers and solutions waiting to be
harnessed for their success and profitability. Industry-level data
solutions are too broad-based to be plug-and-play for all; consequently,
one-size-fits-</span><br />
<div class="content mrgn" id="abd">
<wbr></wbr><span style="font-family: "trebuchet ms" , sans-serif;">all industry solutions often require costly
re-engineering to be, at best, somewhat productive for most members.
Instead, if they are provided some hand-holding in understanding and
modeling their own data, they will perhaps promptly learn to address
their own shortcomings and remain on a profitable path.<br /><br />The
reason Sid started his Blog ahead of opening the actual online
marketplace is to demonstrate to the target audience how his proposed
solutions could be of tremendous help for all restaurant owners –
successful or not-so-successful. Even those who are contemplating
opening new restaurants or adding new locations can benefit immensely
from his solutions. Since ChefQuant solutions are based on a
restaurant's own data, rather than borrowed generic data from the
competition or the industry as a whole, they are totally custom tailored
addressing their own unique issues and challenges, hence incredibly
result-oriented.<br /><br />Depending on the individual needs, ChefQuant
will provide solutions ranging from demographic analysis for new
locations to customizing menus for generational tastes to identifying
deficiencies in existing menus to aligning entrées with adult beverages
to forecasting sales to developing internal performance and service
metrics, to name just a few possibilities. Needless to say, ChefQuant
uses sound statistical, econometric and operations research techniques
in mining and modeling all data.<br /><br />In a recent conversation Sid
mentioned, "The non-chain restaurant market is one of the most
competitive markets out there. One of the reasons many succumb to the
competition is that they do not attach much importance to data analysis
and modeling, which in most cases hold the key to their success or
failure. Granted, restaurant owners, professional managers and chefs are
not expected to be trained quantitative technicians, which obviously
created a dire need for external professionals to step in and work with
the industry to develop custom solutions. I urge all restaurant owners,
managers and chefs to read my <span style="font-family: "trebuchet ms" , sans-serif;">book </span> and decide for
themselves if we make sense. Bring your data to us and we will show you
the path to continued success and profitability."</span><wbr></wbr></div>
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Sid Somhttp://www.blogger.com/profile/06937281382423847640noreply@blogger.com0tag:blogger.com,1999:blog-3888070689500063622.post-70441318087724380972016-07-28T20:55:00.002-07:002016-10-04T05:59:14.255-07:00Modeling Internal Customer Survey Data to Identify Inconsistencies & Deficiencies in Menus<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: large;"><span style="color: black;"><span style="font-family: "trebuchet ms" , sans-serif;">Despite having easy access
to the customer response surveys, most non-chain dining establishments do not
collect any such data. Even when they do, they rarely spend any time and money
mining the data; instead, they depend heavily on macro industry data and
research in combination with some unscientific samples derived from anecdotal opinions
and responses.</span></span></span></div>
<span style="font-size: large;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black;">Obviously, random business decisions,
including menu planning, based on such general solutions tend to produce hit or
miss results, often adversely impacting customer acquisition and retention,
lessening the prospect of long-term growth and expansion. Hopefully, the new
generation of data savvy entrepreneurs will look more closely into their own
internal data to decide on competitive strategy, absent which they will risk
being part of the strikingly high small business failure statistics. </span></span></span></div>
<span style="font-size: large;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><span style="color: black; font-size: 14.0pt;">Two days after the first
business meeting with John and Priya, ChefQuant was pleasantly surprised to see
an envelope on his desk with a handwritten note, “Please model it out.” As
he looked at the content of the media on his computer he realized it was their
internal customer survey data that Priya had seemingly started to research. The
timing couldn’t be any better as ChefQuant was looking for a new project for
his new batch of interns. A veteran intern was given the lead to indoctrinate
the new batch into their new world of culinary data science.</span></span></div>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0in;">
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><span style="color: black; font-size: 14.0pt;">ChefQuant was proud to see
that under the able leadership of the veteran intern the new team developed the
initial model in two days. He was taken aback by certain findings so he
immediately called John and set up a meeting to share the modeling results. The
following morning as John and Priya showed up ChefQuant decided to explain
their research methodology before getting into the actual results.</span></span></div>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0in;">
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><span style="color: black; font-size: 14.0pt;">ChefQuant explained, “First
off, thanks to Priya for providing us the data in soft format so we didn’t have
to do the data entry. Although she has given us six months’ worth of data, our
initial analysis of the data pointed us to its consistency, thus encouraging us
to work out of a random sample of 100 cases instead of the entire population
itself. FYI, a quality representative sample is as good as the population.”</span></span></div>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0in;">
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><span style="color: black; font-size: 14.0pt;">Priya was curious, “What’s
the difference between a quality sample and a perfect sample?”</span></span></div>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><span style="color: black; font-size: 14.0pt;">ChefQuant pointed out,
“There is no such thing as a perfect sample. A perfect sample is the population
only. A quality sample, on the other hand, is one that is statistically
significant, hence heavily relied on in data modeling. That is why most Stat or
Econ professors generally avoid using the term ‘representative sample’ because
a sample, by definition, is representative of the population. Of course, our
clients are mostly business owners so we take a more colloquial approach in our
presentations. <span style="font-family: "trebuchet ms" , sans-serif;">Now that y<span style="font-family: "trebuchet ms" , sans-serif;">ou have an </span></span>understanding of the methodology, let me start with this simple
frequency table that summarizes the survey data.”</span></span><br />
<br />
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV9WEBaURQ8kNAueaUxeTrXpWbyABAJ4lqrMlUEEcs15HKqNA_Yj7wO4OkNwNUJLZzUVpeiIR0RbrJAs-P4eloSwkaQVe8wtkQ8BeG3fIWQpHZqI9nwxOChyphenhyphen3ZkrzFfUAFNIEBdzOuEOMY/s1600/Chap2_Freq.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV9WEBaURQ8kNAueaUxeTrXpWbyABAJ4lqrMlUEEcs15HKqNA_Yj7wO4OkNwNUJLZzUVpeiIR0RbrJAs-P4eloSwkaQVe8wtkQ8BeG3fIWQpHZqI9nwxOChyphenhyphen3ZkrzFfUAFNIEBdzOuEOMY/s400/Chap2_Freq.PNG" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;">(Click on the graphic to enlarge)</span></span></td></tr>
</tbody></table>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
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<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black; font-size: 14.0pt;"></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><span style="color: black; font-size: 14.0pt;">ChefQuant continues, “Given
your restaurant’s popularity and positioning, I was not too happy to see scores
below 4. While this table doesn’t show the median, the median score checked in
at 4.50, with 19% customers rating the overall experience as perfect. Obviously, there is
significant room for improvement, which the following correlation matrix
demonstrates.</span></span><br />
<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-T4dgQZsjHolFOplf1T48KH78aMj0uTBNe4GKYbcq9O-zyBnqEBtRfvEu0zrO0tCEJ07bLgEv0vmZ617qoFSSNKI0bb_ckrMB8cwCbKuu2iK_oQETLn7TU05Wh23aC_NGxpBUM79lnlqW/s1600/Chap2_Corr_Rev1.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-T4dgQZsjHolFOplf1T48KH78aMj0uTBNe4GKYbcq9O-zyBnqEBtRfvEu0zrO0tCEJ07bLgEv0vmZ617qoFSSNKI0bb_ckrMB8cwCbKuu2iK_oQETLn7TU05Wh23aC_NGxpBUM79lnlqW/s1600/Chap2_Corr_Rev1.PNG" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;">(Click on the <span style="font-family: "trebuchet ms" , sans-serif;">graphic</span> to enlarge)</span></span></td></tr>
</tbody></table>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><span style="color: black; font-size: 14.0pt;">The overall score (“Score”)
and your offerings must be collinear. In fact, the scores in all of the
individual categories must always be above .85, ideally above .90. Honestly, <span style="font-family: "trebuchet ms" , sans-serif;">it is s<span style="font-family: "trebuchet ms" , sans-serif;">hocking</span></span> that Beverage and Dessert categories are hovering around .60.
Going by our internal metrics, I would reason that the Wine List you are
offering is not properly complementing your entrées while the formulary dessert
combinations are not adequately appreciated or promoted. In your type of
environment, the correlations between entrées and other menu items must be
above .60 and even higher for presentation. The low correlation between Dessert
and Presentation is clearly another red flag.</span></span><br />
<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj61YvBbd4btsN2tKWy5jiAW_x7w_gMEMa9tQNGTlGzgeP4WT-QiW9DJPXKSXaqEBs3QKD_SbegDoDI9Wcyo_tbM4PPwfF37NTCfJ-qK96ZqCKyKMlcfutm_i_IDWsmp-igLnyCkj7IgIbi/s1600/Chap2_Reg_Rev1.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj61YvBbd4btsN2tKWy5jiAW_x7w_gMEMa9tQNGTlGzgeP4WT-QiW9DJPXKSXaqEBs3QKD_SbegDoDI9Wcyo_tbM4PPwfF37NTCfJ-qK96ZqCKyKMlcfutm_i_IDWsmp-igLnyCkj7IgIbi/s1600/Chap2_Reg_Rev1.PNG" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;">(Click on the Graphic to enlarge)</span></span></td></tr>
</tbody></table>
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<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><span style="color: black; font-size: 14.0pt;">Now let’s move on to the
regression model. The reasonably high predictive relation between Score and
the other variables, as evidenced by the correlations matrix, paves the
way for a reliable regression model. In this model, Score is called the dependent
variable while the other variables are <span style="font-family: "trebuchet ms" , sans-serif;">called</span> independent variables. These
independent variables, collectively, help explain the variations in the dependent
variable. Unlike the correlations matrix which depicts the existing
relationships, this is a predictive model that evaluates all of the independent
variables as a group.</span></span></div>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0in;">
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><span style="color: black; font-size: 14.0pt;">Even the model is revealing
that Beverage is the weakest candidate in the group, with the weakest
coefficient and T-Stats and high P-value. Conversely, Appetizer is the
MVP with the strongest coefficient and T-Stats <span style="font-family: "trebuchet ms" , sans-serif;">along with</span> low P-value. The reason is
quite simple: Your customers come to a place like yours for a memorable
experience which obviously starts with the appetizers. Amazingly, the model is
predicting that Dessert could be the next best candidate in the lineup by
projecting its high T and low P, but it’s not there yet as it carries a weaker
coefficient than those of Presentation and Service. The fact that Entrée hasn’t
fared well is self-fulfilling in that it needs to be better coordinated with
Beverage and Dessert.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<span style="font-family: "trebuchet ms" , sans-serif;">
</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1SLAvS6IqBBxmz-I2cgMPvb77_b-L2M6U8qLd7KWRLOq10REdj-mBxT_dpP4QS-1tq1EPl35ReiL2RISo-uJes-_uLnTf1X8fj1JuYLW2Wx_PZcooby9wkpqy_20LChGq6kXCSUBsJ55o/s1600/Chap2_Data.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1SLAvS6IqBBxmz-I2cgMPvb77_b-L2M6U8qLd7KWRLOq10REdj-mBxT_dpP4QS-1tq1EPl35ReiL2RISo-uJes-_uLnTf1X8fj1JuYLW2Wx_PZcooby9wkpqy_20LChGq6kXCSUBsJ55o/s1600/Chap2_Data.PNG" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;">(Click on the graphic to enlarge)</span></span></td></tr>
</tbody></table>
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<br />
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><span style="color: black; font-size: 14.0pt;">Finally, take a look at the
above scorecard presenting the first few responses from the sample. Remember,
once you have the modeled scores, you must use them in optimizing any process
or menu as they are statistically more significant, with reduced judgments that
are inherent in all opinion surveys. For example, the first respondent gave you
a perfect 5, though two categories contain straight 4s, whereas the model
returned a more meaningful 4.8. Again, consider the last but one where you
received an overall score of 3.50, while the model revised it up to 3.75. Well,
that’s all I have on this. Any questions?”</span></span></div>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0in;">
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><span style="color: black; font-size: 14.0pt;">John asked, “So, what’s the
fix, ChefQuant? Where do I start?”</span></span></div>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0in;">
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;"><span style="color: black; font-size: 14.0pt;">ChefQuant’s answer was
quite simple, “Share the analysis with your beverage manager and try to
understand where the disconnect is. If that doesn’t help, I will hook you up
with a wine consultant friend of mine who specializes in coupling wines with
entrées. He is very good at it. Then, after your Chef leaves, let Priya spend
some time with your Pastry Chef and figure out the underlying issues. If the current
dessert menu lacks proper flow-through, overhaul it. Also, do some role playing
with your service staff to mak<span style="font-family: "trebuchet ms" , sans-serif;">ing</span> sure they are using the right pitch in
promoting the current dessert menu.”</span></span></div>
<span style="font-family: "trebuchet ms" , sans-serif; font-size: large;">
</span><br />
<div class="MsoNormal">
<span style="font-size: large; line-height: 115%;"><span style="font-family: "trebuchet ms" , sans-serif;">John remarked, “I have to
get something off of my chest. Now I know why my banker repeatedly asked me to
consult with you, ChefQuant. This is the kind of class I had in mind when I had signed up
for the Applied Finance class in my undergraduate. Instead, the professor spent
an entire session <span style="font-family: "trebuchet ms" , sans-serif;">manipulating</span> an alpha which I could hardly see from my seat. I never
knew applied science could be so much of fun, yet so incredibly meaningful.”</span></span></div>
<div class="MsoNormal">
<br />
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: blue;">Link to the Book</span><br /><a href="https://www.amazon.com/ChefQuant-Practical-Analysis-Restaurant-Executive-ebook/dp/B01LX2KYH6/ref=sr_1_1?ie=UTF8&qid=1475358220&sr=8-1&keywords=sid+som">https://www.amazon.com/ChefQuant-Practical-Analysis-Restaurant-Executive-ebook/dp/B01LX2KYH6/ref=sr_1_1?ie=UTF8&qid=1475358220&sr=8-1&keywords=sid+som</a></span></span><br />
<span style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span><span style="font-size: 14.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal">
<span style="font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br style="mso-special-character: line-break;" />
</span></div>
</div>
Sid Somhttp://www.blogger.com/profile/06937281382423847640noreply@blogger.com0tag:blogger.com,1999:blog-3888070689500063622.post-73868507391229647962016-07-17T20:56:00.000-07:002016-10-04T06:00:34.622-07:00Modeling the Market Survey Data to Plan, Develop and Optimize Restaurant Menus<div dir="ltr" style="text-align: left;" trbidi="on">
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</xml><![endif]--><span style="color: blue;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><u><b>Chapter 1</b></u><b> (from the Book)</b></span></span></span><br />
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<span style="color: blue; font-size: large;"><b><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;">Why
Demographic Analysis is so Critically Important in Planning Locations <span style="font-family: "trebuchet ms" , sans-serif;">and</span> Menus </span></span></b></span></div>
<br />
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<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black;">While the vast majority of
large restaurant chains employ qualified market researchers and quantitative
analysts, working with in-house Chefs and testers to plan, develop, and
optimize menus, most non-chain and smaller restaurant chains are generally
financially constrained from taking that robust research route, and instead
rely, at best, on focus groups and internal customer surveys to tweak their
menus.</span></span></span><br />
<br />
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black;">Most focus groups are far
less consequential than statistically significant market surveys, while internal
customer surveys require sophisticated data tabulation and mining, often
packing them to collect dusts. For example, a mere 30 responses a day over a
60-day period will require the help of a data analyst and statistical software
to tabulate, analyze, and model the data. If the menus are seasonal, the data
collection must be repeated across seasons, necessitating even more
sophistication.</span></span></span></div>
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;">
</span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black;">Many successful non-chain
restaurants located in busy tourist areas or demographically cross-sectional
neighborhoods suddenly face disappointment when they try to duplicate that
successful “central” format in other parts of the city with vastly different
demographics.</span></span></span></div>
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<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><u><b><span style="color: black;"></span></b></u></span></span></div>
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;">
</span></span><br />
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<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black;">John Doe is a very
successful restaurateur owning and operating a sit-down lunch and dinner
restaurant in a touristy city center. He and his banker agree that the success
of this restaurant should be duplicated in other parts of the city, so John
decides to open two more – one in the vibrant eastside across from a large
State College campus and another in the thriving westside in close proximity to
a wealthy retirement community. He has seen success and hence believes in his
proven format, including holding his current menu constant for the new
locations.</span></span></span></div>
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;">
</span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black;">Suddenly, a bolt from the
blue.</span></span></span></div>
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;">
</span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black;">His Chief Chef is leaving.
Due to family reasons, he has decided to return to the west coast. John Doe is
nonetheless adamant that he will not abandon his expansion plans. He contacts
his banker friend, who suggests ChefQuant Consulting Services. While he is not
too thrilled about the suggestion, considering he knows his business inside and
out, he reluctantly stops by their office and meets ChefQuant to start the
dialogue. Knowing John is looking to fill the vacancy, ChefQuant invites
Priya, a recent graduate at the top of her class from the local culinary
school. Before the interview, ChefQuant explains to John that Priya belongs to
a new generation who is not only culinary trained but is also data smart,
although she lacks the experience of heading a restaurant yet. John is shocked
(he was looking for a well-known Chef with at least ten years of culinary and
management experience).</span></span></span></div>
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;">
</span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black;">John returns to office and
speaks to his banker friend who encourages him to take ChefQuant’s advice very seriously.
Under a bit of pressure and a feeling of despair, John decides to hire Priya as
his Head Chef. While Priya will be working out of the central location, she
will be running the two new locations with resident Assistant Chefs and
monitoring their operations via live video feeds.</span></span></span></div>
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;">
</span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black;">Priya comes on board in a
week and starts working with the departing Chef.</span></span></span></div>
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;">
</span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black;">A week later, ChefQuant
holds his first business meeting with John and Priya. Right at the outset, John
makes it adamantly clear that he would not change a thing when it comes to his
successful menu and even the interior décor for his new locations. While ChefQuant
did not have any specific survey data for John’s new locations, he puts forth
the following citywide survey summary (median) broken down by age groups, politely
emphasizing that the eastside location will primarily cater to the Gen-Y
(college students) while the westside location will attract mostly Baby Boomers
and Seniors 70+.</span></span></span><br />
<br />
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<tr><td class="tr-caption" style="text-align: center;"><b><span style="color: blue;"><span style="font-size: small;"><span style="font-family: "trebuchet ms" , sans-serif;">(Click on the image to enlarge)</span></span></span></b></td></tr>
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<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black;">The summary shows these two
groups’ tastes and preferences are quite different from the overall medians
that his central location is perhaps relying on. ChefQuant therefore emphasizes
to John that the existing menu has to be meaningfully tweaked in line with the
actual survey data and the resulting analyses, with the possibility of several
menu items being adjusted, changed or even swapped.</span></span></span></div>
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<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black;">John looks at Priya and
wants her suggestion. She says, “Given the divergence in the data, I totally
agree with ChefQuant. In fact, once the actual east and west survey data and
analyses come in, I suspect they will show even more polarized results than
what I see in this citywide summary, potentially prompting significant changes to
our central menu. The Gen-Y’s taste for salt and sweet is noticeably higher
than the overall medians, though they don’t care for bitter at all. Conversely,
BBs and Seniors prefer lower salt and sugar, but are unafraid of bitter.
For example, the appetizer sampler for the west may require a swap like
roasted Chinese Bitter Melon with tangy garlic sauce while the east may enjoy a
salty and spicy Indian Samosas with sweet Middle Eastern date sauce.”</span></span></span></div>
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<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black;">Priya continues, “By the
way, I have been tabulating the recent internal customer surveys for this location
in order to understand if there is any disconnect between what we offer and
what our customers are truly interested in. I am seeing certain gaps I need to
gradually fill in. The culinary business is not all-art anymore. It now
requires a good dose of science. For example, this simple correlations matrix
tells me how to couple a main ingredient with a complementary sauce.”</span></span></span></div>
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<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black;">John then concludes the
meeting by sharing an episode from his college days, “I was a good student,
majoring in business. I was so confident of myself that in the final semester I
proudly signed up for a class called Applied Finance. To make the long story
short, after the third class I had to drop out like a wet cat. The class was
nothing but complicated math and the freaking professor was from the Math Dept.
I was wondering if I’m looping back into a similar situation, again?”</span></span></span></div>
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<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: black;">They will meet in a month
after ChefQuant’s marketing team collects and analyzes the targeted survey
data.</span></span></span></div>
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<span style="color: red;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;">All Rights Reserved 2016</span></span></span><br />
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<span style="color: red;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;">Link to the Book on Amazon </span></span></span><br />
<span style="color: red;"><span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.amazon.com/ChefQuant-Practical-Analysis-Restaurant-Executive-ebook/dp/B01LX2KYH6/ref=sr_1_1?ie=UTF8&qid=1475358220&sr=8-1&keywords=sid+som">https://www.amazon.com/ChefQuant-Practical-Analysis-Restaurant-Executive-ebook/dp/B01LX2KYH6/ref=sr_1_1?ie=UTF8&qid=1475358220&sr=8-1&keywords=sid+som</a> </span></span></span></div>
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Sid Somhttp://www.blogger.com/profile/06937281382423847640noreply@blogger.com0